Story-Based Selling Mastery:
Turn Words into Sales
AI-Powered, 1-Week Certification Program
200x returns in 1 week
Live practice- 7pm to 8pm
Replays & recordings
Batch 67 - 1 Dec
Batch 68 - 16 Dec
Trusted by
Story Selling Mastery | Toolkits | AI Powered Frameworks | Certification | Personalized support
An Essential skill For Top Notch Business Leaders
This is Going to be Your Top Achievement in 2024
70% Discount Expiring Soon
You will use Story-powered communication for
Social Media
Content
Social Media
Content
Social Media
Content
Social Media
Content
Social Media
Content
Social Media
Content
Here’s What You’ll Learn Inside…
Learn - Practice - Succeed
DAY 1
Outcome: Create simple stories based on a real newspaper case study that helped drive sales for 20 years. Share these stories on your website and social media to attract new leads quickly.
DAY 2
Outcome: Create simple stories based on a real newspaper case study that helped drive sales for 20 years. Share these stories on your website and social media to attract new leads quickly.
DAY 3
Outcome: Create simple stories based on a real newspaper case study that helped drive sales for 20 years. Share these stories on your website and social media to attract new leads quickly.
DAY 3
Outcome: Create simple stories based on a real newspaper case study that helped drive sales for 20 years. Share these stories on your website and social media to attract new leads quickly.
DAY 4
Outcome: Create simple stories based on a real newspaper case study that helped drive sales for 20 years. Share these stories on your website and social media to attract new leads quickly.
DAY 5
Outcome: Create simple stories based on a real newspaper case study that helped drive sales for 20 years. Share these stories on your website and social media to attract new leads quickly.
DAY 6
Outcome: Create simple stories based on a real newspaper case study that helped drive sales for 20 years. Share these stories on your website and social media to attract new leads quickly.
DAY
Outcome: Create simple stories based on a real newspaper case study that helped drive sales for 20 years. Share these stories on your website and social media to attract new leads quickly.
Research conducted by psychologist Jerome Bruner suggests that facts are
20 times more likely to be remembered if they're part of a story.
Also Get Access To Exclusive Bonuses Worth ₹14,999/-
The Ultimate Storyselling Toolkit
Niche specific Winning Storyselling Scripts for reference and use
AI-Powered Story Script Creator for fast, efficient story development
Long & Short Form Storyselling Checklists for Social Media
Niche specific Winning Storyselling Scripts for reference and use
AI-Powered Story Script Creator for fast, efficient story development
Long & Short Form Storyselling Checklists for Social Media
Who Is This For?
Entrepreneurs
To attract clients effortlessly through attraction-based selling.
Freelancers
to confidently charge what they’re worth.
Professionals
Enhance your personal brand and engage your audience effectively
Companies
To humanize their content and connect deeplywith their audience
Marketers
Create compelling campaigns that resonate with your target audience.
Students
Get competitive edge and communicate ideas clearly and captivate your peers and professors
Writer
Employ story selling to craft engaging narratives that captivate readers and convey your message
Homemakers
Share your experiences and connect with others in your community
Straight From Business Owners
Story Powered Business Results
Colgate
Challenge: Colgate needed to strengthen its consumer loyalty programs by engaging more meaningfully with dentists, a key influencer group in the oral care industry. The goal was to increase brand advocacy and long-term loyalty among 10,000 dentists across West India
Solution: Implementing a targeted story-selling approach, we revamped Colgate’s dentist loyalty programs by sharing real-life patient outcomes linked to Colgate products. These stories were integrated into events, newsletters, and exclusive rewards tailored to dentists' professional and personal growth, creating deeper emotional connections.
Results: This strategy led to a 486% increase in dentist participation in Q2 loyalty programs, with over 70% of dentists reporting higher satisfaction. Additionally, dentist-driven recommendations of Colgate products to patients rose by 40%, as measured through post-consultation surveys.
"Latika’s story selling techniques revitalized our dentist loyalty program. By focusing on the emotional connection between our products and patient care, we saw a signifivant increase in dentist engagement and brand advocacy. Her strategic insights have been invaluable in driving loyalty and trust."
★★★★★
Dr. Mukund Kamath
Marketing Head, Colgate
Cadbury
Challenge:Cadbury needed to improve dealer loyalty in North India by fostering long-term commitment and trust among its 5,000-strong dealer network, who played a crucial role in product distribution.
Solution: We introduced story selling into Cadbury’s dealer loyalty programs. We developed narratives highlighting the mutual success between Cadbury and its dealers, integrating these stories into regional events, personalized communications, and rewards systems designed to reflect dealers' individual contributions and family legacies.
Results: This approach led to a 150% increase in dealer engagement within the first year, with over 85% of dealers showing increased loyalty. Many have now remained committed to Cadbury for more than 5 years, as measured through renewal and satisfaction rates.
"Latika’s story selling techniques revitalized our dentist loyalty program. By focusing on the emotional connection between our products and patient care, we saw a signifivant increase in dentist engagement and brand advocacy. Her strategic insights have been invaluable in driving loyalty and trust."
★★★★★
Brian Almeida
Founder, Direxions, Partner for Cadbury
Hilton Hotels
Challenge:Colgate needed to strengthen its consumer loyalty programs by engaging more meaningfully with dentists, a key influencer group in the oral care industry. The goal was to increase brand advocacy and long-term loyalty among 10,000 dentists across West India
Solution: Implementing a targeted story-selling approach, we revamped Colgate’s dentist loyalty programs by sharing real-life patient outcomes linked to Colgate products. These stories were integrated into events, newsletters, and exclusive rewards tailored to dentists' professional and personal growth, creating deeper emotional connections.
Results: This strategy led to a 486% increase in dentist participation in Q2 loyalty programs, with over 70% of dentists reporting higher satisfaction. Additionally, dentist-driven recommendations of Colgate products to patients rose by 40%, as measured through post-consultation surveys.
"Latika’s story selling techniques revitalized our dentist loyalty program. By focusing on the emotional connection between our products and patient care, we saw a signifivant increase in dentist engagement and brand advocacy. Her strategic insights have been invaluable in driving loyalty and trust."
★★★★★
Sahdev Mehta
General Manager, Hilton Hotels
Leadership Training Company
Challenge:Colgate needed to strengthen its consumer loyalty programs by engaging more meaningfully with dentists, a key influencer group in the oral care industry. The goal was to increase brand advocacy and long-term loyalty among 10,000 dentists across West India
Solution: Implementing a targeted story-selling approach, we revamped Colgate’s dentist loyalty programs by sharing real-life patient outcomes linked to Colgate products. These stories were integrated into events, newsletters, and exclusive rewards tailored to dentists' professional and personal growth, creating deeper emotional connections.
Results: This strategy led to a 486% increase in dentist participation in Q2 loyalty programs, with over 70% of dentists reporting higher satisfaction. Additionally, dentist-driven recommendations of Colgate products to patients rose by 40%, as measured through post-consultation surveys.
"Latika’s story selling techniques revitalized our dentist loyalty program. By focusing on the emotional connection between our products and patient care, we saw a signifivant increase in dentist engagement and brand advocacy. Her strategic insights have been invaluable in driving loyalty and trust."
★★★★★
Arun Wakhlu
Chairman, Pragati Leadership
Why Story-Based Selling?
Sell with Ease and Confidence: Close deals without the discomfort. Feel confident and natural in every sales conversation.
Turn Strangers into Fans: Stories build instant connection, turning cold leads into warm clients. When you stop “selling” and start telling relatable stories, you naturally attract big-paying clients without feeling salesy.
Outshine Your Competition: While others are stuck pitching features, you stand out with memorable stories. This method makes it easy to charge more than your competition
Hard Selling (Pushy, Only Propose, No Connection)
Pushy tactics
Short-term sales
Leaves a bad taste
Constantly chasing customers
No long-term relationships
High rejection rates
Story-Based Selling (Problem, Pursuit, Picture, Propose)
Attraction-based approach
Builds deep connections
Creates lifetime customers
Feels natural, not forced
Problem-solving focus
Sustainable, long-term growth
11000+ Students Trained
15+ Years of Experience
Meet Your Host
Mentoring With Pride
Latika Manaktala
Mentor for Startup India, IIM Bangalore Nsrcel
Trained 11000 Students
Ex- Marketer for Cadbury, Colgate, Hilton
With over 15 years of experience in marketing and sales, Latika Manaktala has honed her skills working for global brands like Citibank, Colgate, Cadbury, and BPCL. Through her own marketing agency too, she's helped clients in diverse industries like education, e-commerce, and hospitality achieve their outreach goals
With the power of storytelling& her extensive experience in marketing and sales, Latika has trained and certified thousands of students from prestigious institutions like Symbiosis and IIMs, becoming a mentor for IIMB's NSRCEL and Goldman Sachs 10000 Women.
She has also helped the Coaching business, generate over 5 crores in revenue, proving the effectiveness of her storyselling methods. Latika aims to empower Professionals and entrepreneurs to reach people's hearts and minds with the power of storytelling.
Workshop Gallery
Get Certificate After Completing
Why Passion to Profit Lab?
Assignments
6 session - 6 assignments
FREE review and evaluation
Get feedback from expert
Get better at story selling
Personalized Support
Personalized feedback
1:1 guidance - on demand
Ongoing progress check
Real time support from the team
Community
Access to community
Collaborate
Peer accountabilty
Expert-led discussion
Frequently Asked Questions
Yes. Sessions start from the very basics of stories towards the advanced concepts.
We have a proven track record of implementing these methods for 30+ Global brands, and hundreds of marketing campaigns and achieving significant value increase between 100- 1000%
Make sure to note down the questions if you have any during the session. In between, you will have a few minutes doubts-clearing break. You can ask your questions here.There is a slot for practice, audit and Q&A, where you can do it live. You can also post your queries in the group 24.7What if we have a marketing team of 2+ people?.Will this help me get clients on social media?Will this storytelling work for my niche?Why is there a difference in pricing?Is there an upsell after this?Save Your Seat Now for 1 Dec At Just ₹999/-ORClick Here to Enroll for 16 Dec Batch @ Rs. 2,999/-
EARLY BIRD 70% Discount
We offer one free seat if you are a 2+ team. For Corporate Training Program write to us at Latika@passiontoprofitlab.com
Yes! The Story Selling Program teaches you how to craft engaging stories that attract and convert clients on social media. You'll learn strategies to build trust, stand out, and turn followers into paying customers across platforms.
Yes! Storytelling works in any niche because it connects with people emotionally. In the Story Selling Program, you'll learn to tailor stories specifically for your industry to attract and engage your ideal clients
The pricing varies based on our early bird/fast action offer, but the content stays exactly the same no matter when you enroll.
This program helps you master storyselling. Beyond that, if you want a deeper immersion and tailored applications, we offer an optional advanced course, but it's only available to those who complete this one.
EARLY BIRD 70% Discount Ends In.....